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Going global – World Curry Festival heads to Malaysia

World Curry Festival is delighted to announce that it will be hosting events in Malaysia as part of the Penang International Halal Expo and Conference 2015. Penang, often referred to as the "The Pearl of the Orient", is a state situated on the northwest coast of Peninsular Malaysia. The area is widely regarded as the food capital of Malaysia.

The festival has been invited to take part in the expo by the Honourable Dato’ Haji Abdul Malik Kassim, the Malaysian State Minister for Religious Affairs and Domestic Trade and Consumer Affairs. The Minister originally met Zulfi Karim, Founder of the World Curry Festival, earlier this year, when they got together to discuss the idea of promoting Malaysian food. He was blown away by the World Curry Festival concept, and flew back to the UK to sign the deal in the summer.

Commenting on the announcement, Mr Karim said: "It is an honour to be invited by the Malaysian State Minister to take the World Curry Festival to its first international destination. Going global has been part of the plan for a few years now, but we were waiting for the right opportunity, and we feel that this is the one we have been waiting for.

"The food created in the Yorkshire region is fantastic; it has been inspired by recipes and cultures from both eastern and western hemispheres. We hope our new relationship with Malaysia will facilitate further investment into our region from businesses based in Malaysia, and allow us to promote Yorkshire brands in the Far East. We also hope to take British curry to Malaysia, while learning from their expertise."

The Minister also added: "We are delighted to confirm that Penang will be hosting the World Curry Festival 2015, as part of 6th Penang International Halal Expo & Conference, which will be held from 30 January to 1 February 2015. Penang is Malaysia’s city of gastronomy and is known as the Pearl of the Orient. The Penang state government looks forward to welcoming chefs and visitors to the festival in Malaysia."

Bradford has been the UK curry capital for four years running. It is therefore befitting that the festival, which operates out of the heart of the city, from the Grade II listed Drummond Mills complex, will be taking British curry to Malaysia.

October 14, 2014

Source : http://www.worldcurryfestival.com/going-global-world-curry-festival-heads-malaysia