PIHEC

The 10th Penang International Halal Expo & Conference (PIHEC)

PRESS RELEASE
By
The Honourable Dato' Abdul Halim bin Hussain
State Minister for Domestic Trade, International Industry, Entrepreneur
Development & Consumer Affairs of Penang
Chairman, Halal Penang
In conjunction with
The 10th Penang International Halal Expo & Conference (PIHEC)
1-3 March 2019
(Wednesday, 19th February 2019)

The Penang International Halal Expo & Conference (PIHEC) is celebrating its 10th Anniversary this year bringing the theme Digitalization & The Halal Industry defining unique showcases, highlights and tremendous business opportunities to be held from 1 -3 March 2019. The Halal International Exposition will be held at the Subterranean Penang International Convention & Exhibition (sPICE) Centre while Olive Tree Hotel is the host venue for the Halal International Conference.

The 10th PIHEC is hosted by the State Government of Penang through PIHH Development Sdn Bhd hereby known as Halal Penang in collaboration with Confex Hub supported by Penang Development Corporation (PDC), Malaysia Digital Economy Corporation (MDEC), Malaysian Industry Government Group for High Technology (MiGHT) dan SME Corporation Malaysia. Official sponsors are CCM Duopharma Biotech Bhd., Telekom Malaysia ™, Sri Malaysia Hotel, The Association of Islamic Banking Institutions Malaysia (AIBIM), Archytas Blockchain Consultancy and WhatsHalal.

The Official Opening for PIHEC 2019 will be graced by The Right Honourable Mr Chow Kon Yeow Chief Minister of Penang to be accompanied by The Honourable Dato' Abdul Halim bin Hussain State Minister for Domestic Trade, International Industry, Entrepreneur Development & Consumer Affairs of Penang at the Ballroom Convention Center of Setia sPICE at 9am, Friday 1 March 2019.

PIHEC grows in momentum yearly and targeted for a total of 333 booths at the sPICE Arena this year represented by over 350 exhibiting companies from the business fraternity, organizations and government agencies. Participants include the Ministry of Entrepreneur Department (MED),

Ministry of International Trade & Industry (MITI), Malaysian External Trade Development Corporation (MATRADE), SME Corporation Malaysia, Suruhanjaya Korporasi Malaysia (SKM) Selangor State Economic Planning Unit (UPEN), Melaka State Economic Planning Unit (UPEN), Department of Industrial Development & Research (DIDR), The Association of Islamic
Banking Institutions Malaysia (AIBIM), Majlis Amanah Rakyat (MARA), Koperasi Groombig Negeri Perlis, Kedah dan Penang (entrepreneur associations), SIRIM Berhad, TEKUN Nasional, Penang Regional Development Authority (PERDA), Suruhanjaya Korperasi Malaysia (SKM) and lots more confirming their stands at the 10th PIHEC.

Among companies that have confirmed participations include QSR Brands Holdings Bhd and Barkath Corporation, Ken Prima Cosmeceuticals Sdn Bhd (OEM industry player), Aromacom Sdn. Bhd., Pixel Ventures Sdn. Bhd. and other various categories of halal supply chain businesses ranging from manufacturers to end-retailers encompasing food and beverages, cosmetics and pharmaceuticals, logistics, technology and e-commerce service providers, Islamic banking and finance sectors showcasing for this year's event.

The 10th PIHEC will feature international showcases from Indonesia, Thailand, Japan, Pakistan and the United Arab Emirates (UAE).

The exclusive highlight in conjunction with the event's 10th year anniversary is the Global Blockchained Halal Industry Forum 2019 to be held at the new Convention Center of sPICE. It is the country's first-ever global Halal blockchain forum to be staged with renowned international speakers represented by prominent scholars, stakeholders and captains of industries in the Halal fraternity. Jiving with the theme Digitalization and the Halal Industry, it sets forth an interactive platform for the halal industry stakeholders to better understand the impact of Blockchain Revolution and its tecnological advances on industry's business models and operating processes. Participants ranging from industry and government sectors to researchers and students are welcomed to this internationally renowned forum to be held. The Global Blockchained Halal Industry Forum 2019 sets to propel a potential breakthrough in the name of integrity and advancement of the Penang Halal industry in this new era.

Apart from these features, tremendous industrial and entrepreneural programmes are scheduled to meet potential audiences during the three days of PIHEC 2019. Participants can gain insight and knowledge from masters of their respective fields. Among the business development -

programmes lined-up include product launch & pocket talk "Kenali Ubat Anda" by CC Duopharma Biotech Berhad, Young Agropreneur seminar by Ministry of Agriculture & Agro-Based Industry and Halal Industry Development Corporation (HDC) Industrial Training.

A business matching opportunity will be conducted to connect distinguished exhibitors at PIHEC 2019 with various local and international halal supply chain players for their extensive products and services.The buyer-meets-seller session is aimed to further propel growth of the local entrepreneur in the halal industry. There will also be potential matching sessions between the exhibitors and entrepreneur-group from Koperasi "Groombig" Kedah, Perlis and Penang together with Lazada, BuyMalaysia, DagangHalal and Alibaba (e-commerce service providers) -a joint programme by Matrade.

Centralizing on PIHEC as strategic platform, a roundtable meeting to be held to comprise the government sector, captains of the logistics industry and experts from the Dubai Airport Free Zone Authority (DAFZA) to propel strategic planning and integration towards enhancing the establishment of Penang as the region's logistics hub, connecting the east and west in paving the way towards bilateral halal trade growth.

The Penang International Halal Chef Challenge (PIHCC) continues into its 6th year showcase at PIHEC. PIHCC will continue to nurture culinary skills, mastery and entrepreneurship extending to various participation of amateur to professional levels nationwide through a wide range of competition categories involving renowned international judges and gastronomic maestros from across the region.

Other than the above business and industry programmes, PIHEC 2019 will feature special booth highlights and appearances from top Malaysian celebrity namely Remy Ishak, Amy Search, Nad Zainal, Faizal bin Ismail and Erma Fatima. Also featuring is Omar & Hanna (children mascot animation) to entertain kids and visitors throughout the three days.

"Halal Healthcare & Wellness Towards Future Sustainability" is the theme for this year's Halal International Conference happening at the Olive Tree Hotel Penang on Saturday 2nd March 2019. The objective of the Halal Conference is to provide an international platform for the global Halal community to discuss issues, challenges and solutions related to the development of the global halal industry. The one-day Halal Conference will focus to build understanding and heightened the importance of halal healthcare and wellness in today's challenging times and future's uncertainties. Renowned scholars and industry players will form the line of notable speakers for the 10th Halal Conference edition.

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