What is PIHEC?
Hosted and organized by Penang State Government of Malaysia under its halal facilitation agency, Halal Penang, Penang International Halal Expo and Conference (PIHEC) 2018 is an ideal platform and converging point for exhibitors and trade clients across regions of Southeast Asia, West Asia & Europe to promote and market wide array of halal consumable and non-consumable products.

Inaugurated in 2010 with the sole aim of facilitating the sourcing and selling of quality local and international halal consumables, products and services, this annual trade fair serves as a convenient and effective one-stop centre for Halal exporters and importers sourcing out domestic and international products from Northern Malaysia and the IMTT-GT region.

Where and when will PIHEC 2018 take place?
PIHEC 2018 will be held from 26-28 January 2018 at Setia sPICE, Bayan Baru, Penang. The opening hour is from 10 am to 8pm daily.

Is the exhibition open to everybody?
The exhibition is open to public and trade delegations from 26-28 January 2018. Visitors must be registered before entering the exhibition hall. Trade and business visitors must present their business card upon registration.

How many visitors are expected at PIHEC 2018?
We expect approximately 60,000 quality local and foreign trade and business visitors and the general public to attend the event.

Is there any admission fee?
Admission is FREE OF CHARGE

How do visitor register for the event?
Business and trade delegates can pre-register at www.pihec.com.my. Visit the main registration counter and present your business card to register on the day of the exhibition.

How many booths will there be?
More than 350 booths will be presented at PIHEC 2018 represented by local and international industry players from Southeast Asia, West Asia and Europe.

What will PIHEC showcase throughout the exhibition?
The exhibition will showcase wide range of high quality Halal products from farm to table including:

Halal certified organic products, ingredients, canned foods, processed and ready-to-eat products, seafood products, frozen products, chocolate and dairy products, confectionery, biscuits, snacks, pharmaceutical and nutraceutical products.

Abattoirs, Hotels and restaurants, catering services, food franchises, bakeries.

Cosmetics and personal care products, Muslim apparels, Logistics.

Information technology, education, publication & trading consultants.

Islamic banking, Takaful & insurance agency, Islamic financial institutions.

Government agencies, State Certification bodies, Embassies, Islamic NGOs & developers, Food Research and Development Centers, Trade Development Agencies, Travel agencies and others.

Why is PIHEC an important platform?
Participants can gain many benefits through the 3-day event, expanding their business and industrial network and secure positive sales with international and local clients.

Benefits of participating and exhibiting in PIHEC 2018:
  • Opportunity to showcase a WIDE RANGE of halal products and services to local and international buyers.
  • EXPAND BUSINESS NETWORK especially in the trading and production of Halal-certified food products.
  • PLATFORM for the interested players in the halal industry to come together, MEET AND CONCLUDE BUSINESS DEALS.
  • ONE STOP PROMOTION CENTRE for halal products and services.
  • Discover the latest MARKET TRENDS and forecast within the Halal market.
  • MEET FACE-TO-FACE with leading halal manufacturers, suppliers, distributors, hoteliers and restaurateurs, professionals and potential investors.
  • Secure new sales and increase product recognition to expand business in the Southeast Asia region.
  • BUILD personal and direct RELATIONSHIPS with potential halal clients.

Who should attend PIHEC 2018?
Halal Players ranging from:
  • Manufacturers
  • Import and Export
  • Distributors and Wholesalers
  • Retailers
  • Suppliers
  • Hypermarket & Supermarket
  • Hoteliers and Restaurateurs
  • Professionals
  • Investors
  • Financial Services Industry
  • Banking Institutions
  • Government Institutions
  • Business & Trade Associations
  • Halal Certification Bodies
  • Islamic Associations to;
  • Media

Do I have to Halal-certify my products before I can take part in PIHEC?
All products and services showcased at our three-day exhibition are required to be halal-certified to support our objective of increasing public awareness of the diversity and proliferation of halal goods and products waiting to be marketed around the world.

Manufacturers are well aware that a valid Halal certificate from an authorized body gives added value in many markets around the world. However, exhibitors without an authorized Halal certification must possess a Statutory Declaration confirming that their products are Halal according to Shariah.

Who should we contact for further information?
For further information and enquiries, please contact our team at +604-262 5444 or email at This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it..